News and Events


  • Light-years Beyond Flexner: UI leaders discuss academic medicine in 2033

    University of Iowa Health Care leaders have produced a video titled, “Light-years Beyond Flexner: Academic Medicine in 2033,” as part of a competition hosted by the American Association of American Medical Colleges (AAMC). Published in 1910, "The Flexner Report" proposed changes in the medical profession in the United States including medical education. Many recommendations from "The Flexner Report" were enacted, making lasting impacts on health care and health care education. The AAMC contest challenged medical schools to envision innovations in education and health care delivery, more than 120 years after "The Flexner Report."

     The video submission produced by the UI team discusses the innovations and trends of today making a great impact in 2033. Topics addressed by UI leadership include:

    • Virtual-reality simulation in the training of health care professionals
    • Global, team-based education and care
    • Speculation on technologies based on recent advances in genome sequencing, individualized medicine, medical records and their impact on patient care

    Video Description

    Today's toddler will enter medical school in 2033 as a tech-savvy individual raised in a world where people are encouraged, and expected, to take responsibility for their health. Her undergraduate medical education will be integrative, innovative, and individualized. Learning will be team-based, with common initial material delivered to students in pharmacy, dentistry, medicine, and nursing together—studying at universities across the country or around the globe, thanks to advances in remote instruction and virtual reality simulation. When leaving the comfort of her apartment after viewing online introductory videos, she joins her "class," consisting of a small gathering of students from the other health sciences, led by a care team in a rural Iowa clinic, using a telehealth platform to round with students. Complementing traditional science courses will be humanities-related content to soften the hard edge of technology and promote a better understanding of the human condition. The curriculum of the future will provide enough flexibility for our student to earn an MD plus an MS in Health Innovation or Bioinformatics in four years. This is critical since the ability to analyze data collected via predictive analytics—a field combining clinical outcomes, comparative effectiveness, genomics, and cost metrics—is crucial for future physicians to provide best care at lowest cost in order to keep populations healthy in a time of increasing attention to chronic care. She'll graduate medical school prepared to partner with her patients, health professionals from all fields, her broader community, and society in advocating for health and wellness. 

    MarCom Gold

    An award-winning piece

    The University of Iowa entry has been recognized by the Association of Marketing and Communication Professionals. The group has awarded “Light-years Beyond Flexner: Academic Medicine in 2033,” its MarCom Gold Award in recognition of outstanding achievement by marketing and communication professionals. The UI video was produced by the Division of New Media within UI Health Care Marketing and Communication.