Biosciences Graduate Program

William M. Hedgcock, BA, PhD

Portrait

Assistant Professor of Marketing

Contact Information

Office: W270 PBB
Iowa City, IA 52242
Office Phone: 319-335-094

Email: william-hedgcock@uiowa.edu
Web: More About Dr. Hedgcock - Related Websites and Resources

Education

BA, Economics and Psychology, Macalester College
PhD, Marketing, University of Minnesota

Education/Training Program Affiliations

Biosciences Graduate Program
Interdisciplinary Graduate Program in Neuroscience

Research Summary

My research investigates decision making. I focus on instances when people make decisions that violate standard economic assumptions or that are otherwise suboptimal. I use a range of techniques from simple paper and pencil surveys to functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), response time recording, and eye-tracking in an effort to document and explain why these behaviors occur. Recently, I have been examining how aging affects decision making.

Date Last Modified: 06/07/2014 - 21:56:23