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Assistant Professor of Marketing
Office: W270 PBBIowa City, IA 52242
Email: email@example.comWeb: More About Dr. Hedgcock - Related Websites and Resources
BA, Economics and Psychology, Macalester CollegePhD, Marketing, University of Minnesota
Interdisciplinary Graduate Program in Neuroscience
My research investigates decision making. I focus on instances when people make decisions that violate standard economic assumptions or that are otherwise suboptimal. I use a range of techniques from simple paper and pencil surveys to functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), response time recording, and eye-tracking in an effort to document and explain why these behaviors occur. Recently, I have been examining how aging affects decision making.
Date Last Modified: 04/12/2016 -
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